The run, which takes place on Saturday, September 14 at Amstelpark, Amsterdam, is open to anyone attending IBC.
Hosted by Elemental Technologies, the 4K 4Charity raises funds for non-profit organisations that support increased diversity and inclusion in media and entertainment and technology industries.
Since the series was founded in 2014, 4K 4Charity events have raised more than $1 million in gross proceeds to support increased diversity and inclusion across tech industries.
Proceeds of the 4K 4Charity Fun Run at IBC will benefit Technovation, a global tech education nonprofit that inspires girls and families to be leaders and problem solvers in their lives and their communities. Through both its programs, Technovation empowers girls and families to identify community problems and create tech and engineering-base solutions to them while developing their leadership and creative problem-solving skills.
“We are thrilled to be the beneficiary of the 4K 4Charity Fun Run at IBC again this year,” said Tara Chklovski, Technovation’s CEO & Founder. It is wonderful to see tech companies emphasize diversity and inclusion and rally around this important cause. “We’re looking forward to another great event in Amsterdam and express our deep appreciation to all of the sponsors and participants.”
Event participants are invited to run or walk the 4km (2.49-mile) course, with light snacks and drinks provided.
“Through the generous support of our global sponsors, donors and event participants, we’ve been able to make a positive impact with technology and education for youth in underserved communities around the world,” said Laura Barber, co-founder of the 4K 4Charity Fun Run events.
The organisation has $1 million in 4K 4Charity proceeds.