The ActiveVideo AppCloud integrates OTT into the television experience by running Android applications in the cloud, enabling service providers to serve entertainment from Android APKs to any connected TV or set-top device.
Already, ActiveVideo delivers virtualised content to over 18 million set-top devices. The new AppCloud takes advantage of the Android Ecosystem.
“There are thousands of Android-based TV apps available today and with ActiveVideo AppCloud we bring an immediate breadth of TV apps to the operator,” said Jeff Miller, ActiveVideo CEO. “Service providers can stay ahead of the competition with powerful viewing experiences, maintain direct relationships with their subscribers, expand the services they offer, and drive new digital advertising approaches with the ActiveVideo AppCloud framework.”
The ActiveVideo AppCloud virtualized environment removes the need for apps to be ported directly onto the device, mitigating storage and processor limitations for current, legacy, and future platforms. Content providers can develop and publish their Android apps without being restricted by the capabilities of the client, allowing them freedom to build powerful user experiences while avoiding the need for multiple versions of their app, or designing for the lowest common capabilities of the device ecosystem they will target.