This marks the first time Amazon Prime Video content would be integrated on an MVPD platform in the US, and follows sim liar deals various cable platforms signed with Netflix.
“Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience,” said Dana Strong, President of Consumer Services, Comcast.
“We want to give customers easy access to all their favorite content in one place. X1 continues to be a platform that can curate live TV, On Demand movies and shows, and streaming internet video and music titles into one, easy-to-use, seamless experience.”
“Prime Video is dedicated to making your favorite shows and movies effortless to watch. The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever,” said Greg Hart, Vice President of Amazon Prime Video.
“We are excited for our Prime members to seamlessly find the shows and movies they love.”