According to the company, it is based on the website of the same name (primamazlicek.cz) and gives hope to thousands of people who fight for animal rights. It adds that the project is closely linked to the series Krejz, in which pets play a significant role.
Commenting on the development, Jiri Kubes, FTV Prima project manager, said: “This is really a unique project on the Czech market, which aims to help, educate, entertain and reward. We believe that through our efforts we are able to do great things”.
Jitka Obzinova, director of FTV Prima, added: “Our goal is not only to record and resolve the cases the viewers will turn to, but also to provide immediate assistance and, last but not least, put pressure on legislators to protect animals.