The new platform allows Discovery Networks Denmark to automatically structure and share metadata and PR content across a range of recipients.
“We were looking for a provider able to deliver agile and flexible solutions demanded to serve the many new digital media outlets, such as news publishers, EPG’s and TV guides, and Clipsource was able to deliver on all parameters,” said Lena Bøgild, Manager PR & Digital, Discovery Networks Denmark. “The automation of internal collection and external sharing of rich metadata allow us to distribute more attractive information about our content, to a larger number of recipients, which is crucial in a changing media landscape.”
The delivery to Discovery Networks Denmark includes the collection and merging of data from various internal systems into one coherent metadata structure and sharing process for all Discovery channels and programs, and the automated distribution of schedules and marketing metadata to external parties.
“We are very happy to welcome Discovery Networks Denmark as a customer, and will make sure their teams get super efficient and smooth workflows for their metadata and PR. They will have full access to our platform, to which we constantly introduce new features and functions to serve the fast-changing market for TV and VOD”, said Ola Scholander, Chief Commercial Officer at Clipsource.
Discovery Networks Denmark runs 13 channels in the Danish market including Kanal 5, Kanal 4, 6’eren, Canal 9, Eurosport 1 & 2 and Discovery-branded Discovery Channel, TLC and Animal Planet as well as the streaming services Dplay and Eurosport Player.