Furthermore, according to Emma Jones, VP of commercial affairs, Viasat World, it has seen a 170% increase in viewers in Poland and a 24% increase in ratings in Croatia.
In a wide-ranging presentation at NEM 2019, Jones said that Viasat World had to be very focused in creating Epic Drama. Its “content pillars” are decadent drama, romantic drama, crime drama, premium event series, thrilling drama, action and adventure and family sagas, with 69% of the content being of UK or European origin, 50% first run and 70% exclusive. The content is also 100% drama, 100% period and 100% ad-free.
In addition, Epic Drama includes an SVOD library featuring box sets, catch-up, events and minis, as well as offering co-viewing opportunities.
Indeed, it is targeted at male and female viewers aged 25+ and provides a marketing mechanism to address resistance to pay-TV subscription and combat churn.
Epic Drama was launched by Viasat World in December 2017.