European content accounts for 24% of all episodes found in TVOD (transactional video on demand catalogues.
The Origin of TV content in VOD catalogues, released by the European Audiovisual Observatory, all found European TV content accounts 19% of all episodes found in SVOD catalogues.
Episodes of series produced by national broadcasters make up the majority of European TV episodes on pay-per-view VOD (TVOD) services (62%). They represent a minority of 32% of European episodes on subscription VOD (SVOD) services.
The report was prompted by the increasing use of video on demand services over linear transmissions.
While the US is the main country of origin for TV content available n TVOD and SVOD, content from outside the EU or outside the US represents a significant part of TV content on offer in SVOD. There are more non-EU/non-US titles and episodes available in SVOD than EU titles/episodes.
On average, national TVOD and SVOD services have a higher share of EU TV titles (45% and 46% respectively) than multi-country TVOD and SVOD services (with respectively 31% and 25%). As far as EU TV content is concerned, they have also a higher share of national content.
As reported in Broadband TV News, there are a number of new national TV services, such as the ProSiebenSat.1 and Discovery service Joyn and the BBC-ITV Britbox, on the horizon, so the question is how might the mix change in future.