The new three-year deal will see Globecast supply ad-hoc distribution services for the HD coverage of the ATP World Tour Masters 1000s, the ATP World Tour 500s, the Next Gen ATP Finals, and the Nitto ATP Finals. In total, this represents more than 20 events.
Shane Warden, Director of Broadcast and Technology at ATP commented, “We’re really pleased to be renewing our partnership with Globecast. Over the last few years they have delivered a consistently high-level service and are well placed to evolve with our ambitious plans. We look forward to continuing our partnership with Globecast over the next three years.”
Acting as a distribution hub for ATP Media, Globecast consolidates all live content produced by ATP Media’s productions around the world including satellite backhaul from venues to London, combining them with incoming fibre deliveries, and selecting content to create a master feed.
Liz McParland, Commercial Director of Contribution for Globecast said, “As rights costs continue to increase and the sports market becomes ever more competitive, rights holders have to maximize ROI, engaging with partners who understand these requirements. We’re very pleased ATP Media has once again chosen us to ensure the delivery of multiple feeds across the world with the high quality required.”