The new solution is aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications. The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behaviour and attitudes as well as engagement with their platforms and those of their competitors.
Gracenote’s Mobile Video Analytics provides in-depth insights into how users interact and engage with mobile video streaming services. By reporting key performance metrics by wireless/internet service provider, content type and more, Gracenote assists with everything from product development and marketing to user performance and pricing.
The Mobile Video Analytics Solution focuses on three primary performance categories:
– Experience: Deep insights into the performance quality of mobile video services that have the biggest effect on a subscriber’s experience and satisfaction, such as video resolution, start-up times and buffering.
– Engagement: Engagement metrics to understand how, when and where viewers tune-in, average viewing time, as well as payload, stickiness, network access and speed.
– Attitudes: Reasons mobile users choose to subscribe to or disengage from specific streaming services, including their intention to switch and feedback on pricing.
“Nielsen has been at the forefront of measuring television and digital video content for decades and the new Gracenote Mobile Video Analytics solution extends our market-leadership position in the mobile streaming space,” said Mike Greenawald, SVP, Connectivity for Gracenote.
“In a hotly-contested marketplace for subscribers, it is critical to understand the factors that drive engagement and retention. Gracenote Mobile Video Analytics identifies the key video performance factors that enable our customers to gain a competitive edge and make mor