Based at the channel’s Dutch headquarters, Vaartimo will oversee all marketing strategy across the company.
Vaartimo joins Insight TV from Finnish commercial TV station MTV Oy where she held the role of Marketing Director, MTV AD. During her time there, she was responsible for MTV’s free-to-air linear-TV channels, the PR team (communications and social media), AVOD service, the website mtv.fi, the company’s B2B marketing team and corporate communications. Prior to this she held the roles of Channel Hostess AVA, Marketing Manager and Marketing Planning Manager at MTV Oy.
“In the past few months alone, Insight TV has made huge strides in promoting its channel and content worldwide. I’m so thrilled to join this talented team, especially at such a thriving and exciting time in the company’s development,” says Vaartimo.
“My experience over several years at MTV Oy means that I’m well placed to ensure the continued success of the channel’s brand strategy. I look forward to developing innovative marketing strategies as INSIGHT continues its fast roll-out of unique, high-quality 4K UHD content and new commissions on platforms across the globe.”
Rian Bester, Insight TV CEO adds, “We’re delighted to welcome Jenna to Insight TV. She has a very strong marketing background with vast industry experience and will be an asset to our established dynamic team.”