Kaltura Targeted TV adds additional personalisation and functionality to the company’s existing platform. It takes AI and machine learning to balance the Cloud TV operator’s commercial goals with the interests and preferences of each user.
Kaltura’s product already receives 300 million API calls per day and over 40 million active
global users per month, covering live, VOD, catch-up, AVOD, TVOD, SVOD, and more, the Kaltura TV Platform touches the deepest and broadest data mine, which enables unmatched, advanced user segmentation.
Dr Shay David, Media and Telecom President and GM, Kaltura, said, “In a crowded market where many viewers sign up for multiple TV services, Kaltura’s Targeted TV solution equips Cloud TV operators with the tools they need to stand out from the crowd and win hearts, minds and wallets. Data is king and Kaltura Targeted TV helps our customers turn their vast oceans of data into meaningful insight that can be used to promote highly relevant content, offers and experiences to each end user.”
The dynamic learning system embedded in Kaltura Targeted TV also provides a feedback loop that allows operators to change their offer according to customer reactions. Raw data is constantly analysed to identify usage trends and correlations for building a customer model with user segments that are pertinent to each operator.