The service will be free for the 52 million customers of Comcast Cable and Sky pay TV and will be ad-supported, maling use of nteractive advertising. There will also be an ad-free premium version available.
The service is expected to feature original content and programming from outside partners as well as material from the company’s archives, including Universal Studios. Non-pay TV customers can purchase a subscription separately.
In the US, the company hopes to strike deals with Charter, DirecTV, Dish Network and others. In Europe NBCU will use the team that set ip Sky’s Now TV OTT service to roll out the new venture.
There move by NBCUniversal comes as no surprise, as Disney and WarnerMedia are now gearing up their own streaming OTT services to compete with Netflix and Amazon Prime Video.
At the moment, NBCU has a 30% interest in Hulu via Comcast. Hulu’s ownership picture is changing with Disney’s pending acquisition of 21st Century Fox and Disney is expected to try to buy out Comcast’s Hulu stake.