Entitled The interplay between pay-TV and digital content, its participants will be leading experts in their respective fields: Salim Mukaddam, general manager and VP of BBC Worldwide for Central and Eastern Europe (CEE); Katharina Behrends, MD of NBCUniversal for Central and Eastern Europe; John Rossiter, general manager of Sony Pictures Television Networks for Central Europe; Karin Heijink, VP of content and products at Viasat World Limited; Levente Málnay, senior VP of AMC Networks International for Central and Eastern Europe; and Bartosz Witak, senior VP and general manager of Viacom International Media Networks for Central and Eastern Europe and Israel.
The panel will examine what pay-TV channels are doing to keep up with digital trends and how content can help them in the uncertain battle against those branches within the TV industry that have been cherishing these trends for years.
Commenting on the goal of the panel, Karin Heijink said: “This panel will look at the key issue facing traditional pay-TV players in the CEE region and explore how they adapt and keep up with the proliferation of digital content in the transformative media landscape. You can expect a lively debate, as is always the case at NEM, which undoubtedly stands out as one of the key TV events in Central and Eastern Europe. NEM is a not-to-be-missed event because it brings together leading decision makers from the region and beyond.”
John Rossiter added: “The tech giants have become the Goliaths as they have exploited network effects to their full potential. Audiences are still consuming the same programming but just on different platforms. We have to focus on producing content that just works. Adapt we must.”
Katherine Behrends highlighted NEM as a leading market event for key content providers, studios and platforms in this area, focusing on important trends and topics specific to this region:
“We have been keen supporters and sponsors of the event since its inception and are happy to see it grow in recent years”.
NEM will be held in Dubrovnik from June 11-14. For further details, please see: http://neweumarket.com