The broadcaster is also promising “substantial exposure” on its free-TV channels for the events that had been seen on public service channels.
More than 400 hours of the popular Nordic sports will be shown across the region, complementing NENT Group’s existing Alpine and Nordic winter sports rights.
Anders Jensen, NENT Group President and CEO: “ISU skating attracts millions of viewers and is an ideal complement to our recently acquired winter sports rights. The planet’s fastest and most skilled skaters, at least three ISU competitions in the Nordic region, and NENT Group’s world-class commentary and production capabilities mean our viewers have even more to look forward to over the next four seasons.”
The deal is one of the first for brokers Infront since it secured the ISU rights previously held by the EBU.
Bruno Marty, Senior Vice President of Winter Sports at Infront, said: “This marks one of our first deals in our new partnership with ISU. We are proud to have brought NENT Group on board, who with their intensifying commitment to winter sports and diversity of platforms and outlets will surely help us further elevate interest in these thrilling sports.”
In April 2019, NENT Group announced a long-term, pan-Nordic deal to become the home of Alpine and Nordic winter sports from 2021.