Furthermore, according to the findings of a study undertaken by the Office of Electronic Communications (UKE) in November and December last year, 43.5% have no intention to use them in the future.
The study found that awareness of OTT was highest amongst the 15-24 age group (18.9%) and those with higher education (20%), and lowest in those aged 60+ (3.1%).
The most used OTT services where communication ones such as Skype, Messenger, WhatsApp and Viber (43.4%), with applications being the next most popular (19.9%) and video services such as Netflix being used by ony one in 10 respondents (10%).
Significantly, two-thirds (67.1%) of OTT users did not pay for services, while video (13.5%) was the most used paid-for OTT service.
Looking to the future, 32.8% plan to use communication, 20.4% applications, 12.9% video and 8.4% audio OTT services.