As a founding partner, the global automaker Nissan has signed on to connect with and reach customers through the platform, through which it will launch the new Nissan Juke.
Rakuten TV announced the new AVOD service on October 15, launching with an initial offer that includes Hollywood and local content. This will be expanded in the coming months in a combined linear and on-demand offer, including exclusive Rakuten content, TV series, documentary series, news and sport channels.
Rakuten TV is the first platform combining TVOD and AVOD products across Europe. The free, ad-supported channels will enrich the original proposition of Rakuten TV – Your Cinema at Home – offering smart TV viewers the latest new releases.
Coralie Musy, marketing direct of Nissan in France, said: “More technologically advanced and better connected than ever, the new Nissan Juke supports our digital launch strategy. This new, innovative video offer perfectly matches the position of our urban crossover. It is a privileged space for an advertiser looking for innovative targeting possibilities.”
Nick Stamos, Rakuten marketing CEO, added: “Video on demand is quickly emerging as a powerful media channel, and Rakuten TV presents a singular opportunity for our clients to reach a highly engaged pan-European audience. We strive to be the first to offer advertisers new products and audiences, and are proud to bring this ground-breaking advertising opportunity across the Continent.”