It’s been created in partnership with the San Francisco-based Common Sense Media, which styles itself as the leading source of entertainment and technology recommendations for families.
Stephen van Rooyen, CEO UK & Ireland, Sky said “The New Parents’ Guide, which provides expert guidance on everything from the educational value of a movie through to the violence it contains, adds to the wide range of products we offer to safety-conscious parents.”
The Parents’ Guide is designed to help families choose movies that are not only age-appropriate but also educational.
Jill Murphy, Common Sense Media, said “Our ratings are based on child development and what they are ready for, no matter what the age classification says. Beyond violence and bad language, we also look at how characters talk to each other, if they’re respectful towards each other and their parents. What one five-year-old may enjoy, another may find upsetting, so we want to take some of the guesswork out of this process.”
When subscribers select any movie on Sky – whether from Sky Cinema, Sky Store or from one of its partner movie channels, they’ll be able to select the Parents’ Guide via the Sky Q sidebar menu.
The Guide then provides a zero-to-five rating for each film across seven different categories: Violence & Scariness; Positive Messages; Consumerism; ‘Sexy Stuff’; Positive Role Models & Representation; Language; Drinking, Drugs & Smoking and Educational Value.