Reporting into Ed Wale, Managing Director for SpotX in the UK, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform. This will include best practice deployments of SpotX’s ad server and data enablement software and identifying opportunities to drive more revenue from programmatic techniques such as private marketplaces and curated marketplaces.
She will also advise broadcast companies such as STV, Pluto TV and TV Player on strategies to optimise their approach for (over-the-top) OTT advertising, and collaborate with other RTL Group companies such as Yospace and RTL AdConnect.
Knight brings more than twelve years of video, connected TV and mobile advertising experience including four years at GroupM managing premium publisher and broadcast inventory for Video-On-Demand, video, and mobile advertising. This followed two years as VOD Media Manager at Xaxis and five years at Specific Media, formerly Adviva. She joins SpotX from LoopMe, where she led the supply team managing relationships with global publishers and supply-side platforms to drive results across video, mobile and rich media in her role as partnerships director.
“Sophie Knight is perfectly placed to answer the increasingly sophisticated questions posed by the OTT companies leveraging our platform,” commented Ed Wale, Managing Director, UK and Spain at SpotX.
“She has an excellent technical understanding of both the buy-side and supply-side approach to VOD, programmatic video, and mobile advertising. She will work with the relevant teams on each account at SpotX to share this knowledge and drive great results for major accounts.”
Sophie Knight, Director of Platform Services, UK and Spain, adds, “I wanted to join SpotX because the company is the market leader in video advertising with a strong reputation for driving success for customers and partners. SpotX takes a cross-screen approach which will play to my background and help more media owners benefit from the overall growth of video advertising. I’ll also be able to advise on ways to leverage RTL Group’s advertising technology stack to deliver a Total Video approach to advertising.”
The appointment coincides with a raft of promotions at SpotX. After more than four years at SpotX, Marta Lopez is promoted to Senior Publisher Manager. Alia Cherif is promoted to Senior Business Development Manager, Ilenia Barnabe is promoted to Senior Account Manager, Supply Operations and Suzanne O’Donohoe is appointed as Senior Manager, Demand Operations.