All supported devices are expected to receive the update in the coming weeks, beginning with Roku players and concluding with Roku TV models. Additionally, viewing of The Roku Channel directly from within the Roku mobile app is available for iOS devices starting today. The update for Android devices is expected to begin to roll out in mid-February.
“We’ve made subscription streaming easy for our customers and are putting them in control. Now there is one place on the Roku platform where users can seamlessly access both free and premium entertainment, with one click sign-up, easy subscription management and a single monthly bill,” said Rob Holmes, Roku VP, Programming and Engagement.
“The Roku Channel already delivers a great, free ad-supported experience for our users and a valuable distribution opportunity for our content partners. With the addition of Premium Subscriptions, The Roku Channel will be a better experience for our users and even more valuable for our partners.”
Users can access 25+ premium partners including: STARZ, SHOWTIME and EPIX, as well as Baeble Music; CollegeHumor’s DROPOUT; CuriosityStream; Fandor Spotlight; FitFusion; The Great Courses Signature Collection; Grokker; Hi-YAH!; Hopster; Lifetime Movie Club; DOX, LOLFlicks, Monsters and Nightmares, Magnolia Selects, and Warriors & Gangsters presented by Magnolia Pictures; MHz Choice; NOGGIN; Shout! Factory TV, Smithsonian Channel Plus; Stingray Karaoke; Tastemade; Viewster Anime; and ZooMoo. More partners are expected be added over time.
Premium subscriptions are only viewable within The Roku Channel.