The number of SVOD subscriptions in the US will climb from 132 million in 2017 (111.5% of TV households) to 208 million in 2023 (173.0% of TV households).
Simon Murray, Principal Analyst at Digital TV Research, explained: “Our SVOD subscriber forecasts are gross. Many homes pay for more than one SVOD service. We believe that this proportion will rise as more platforms establish themselves.”
The North America OTT TV & Video Forecasts report estimates that 73.5% of TV households (88.5 million) will subscribe to at least one SVOD platform by 2023. The average SVOD household will pay for 2.35 SVOD platforms.
This compares to 55.0% of TV households (65.1 million) subscribing to at least one SVOD platform by end-2017. The average SVOD sub paid for 2.03 SVOD platforms by end-2017.
Murray continued: “Our SVOD forecasts include homes watching Amazon Prime Video as part of their Amazon Prime subscription. We have included half the Amazon Prime fee as an SVOD subscription to Amazon Video homes, even though homes are not directly paying for Amazon Video.”