It will be available to all Virgin Media TV customers at no additional cost.
The channel has secured local rights to the UEFA Champions League and UEFA Europa League and will produce its own coverage for the Irish market.
Paul Farrell, Vice President of Commercial, Virgin Media said, “Virgin Media Sport is the new home of European Football in Ireland. It’s going to be an exciting season on and off the pitch with our top panel of pundits providing in-depth local analysis and opinion exclusively for our customers. Our investment in Virgin Media Sport reinforces our position as Ireland’s leading connected entertainment provider, and what better way to celebrate this than providing our new channel at no extra cost to our Virgin Media TV customers.”
Republic of Ireland legend Niall Quinn joins longstanding UEFA Champions League pundits Graeme Souness and Kevin Kilbane in live coverage, presented by Virgin Media Television’s Tommy Martin.
The presentation team will also include former Republic of Ireland manager Brian Kerr; former Republic of Ireland international Keith Andrews; and presenter Niamh Kinsella.
Virgin Media Sport will broadcast all UEFA Champions League matches on Tuesdays and Wednesdays along with UEFA Europa League on Thursdays. Tuesday’s UEFA Champions League matches will also be Free to Air on Virgin Media One which will also broadcast the Champions League and Europa League finals.